Loomis Ltd, National Header Die, and Armor Coated Technologies specialize in different manufacturing and industrial sectors. Due to their shared values and complementary strengths, Loomis decided to acquire NHD and ACT yet wanted each to retain its own unique identity. This case study outlines the process of designing the websites for the three companies and the challenges faced.
Step 1: Research and Discovery:
The first step was to research the three companies’ current websites and understand their respective industries’ specific needs. We also analyzed their competitors’ websites and identified areas for improvement. The research revealed that each company had different target audiences, brand identities, and messaging.
Step 2: Planning and Strategy
Based on the research, we developed a strategy to create a cohesive website that would reflect the newly merged company’s brand identity and values. We decided to streamline the navigation and consolidate the information from the three companies’ previous websites. We also created a content strategy to highlight the new company’s strengths and values, emphasizing their expertise in manufacturing and industrial services.
Step 3: Design and Development
Using the strategy as a guide, we started designing the website’s layout and visual elements. We created wireframes to plan the website’s structure, layout, and user flow. We chose a modern and clean design that emphasized the company’s professionalism and expertise in their field. We used bold typography, high-quality images, and a color palette that reflected the company’s brand identity. We also ensured that the website was mobile-responsive and optimized for fast loading times.
Step 4: Content Creation and Integration
The content was created and integrated into the website based on the content strategy. We worked closely with the new company’s team to ensure that the messaging and tone reflected the company’s brand identity and values. We also ensured that the content was search engine optimized, easy to read, and visually appealing.
Step 5: Testing and Launch
Before the website’s launch, we conducted thorough testing to ensure that it was functioning correctly, mobile-responsive, and user-friendly. We also checked for any errors, broken links, or bugs. Once we were satisfied with the website’s performance, we launched the website.
The websites I created and maintained for Loomis Ltd, National Header Die, and Armor Coated Technologies from 1999 to 2017 is still live and functioning as a single entity. The website still showcases my work today. The website is mobile-responsive, visually appealing, and optimized for search engines, ensuring a smooth user experience. The website has received positive feedback from the company’s stakeholders and customers, and it has helped to solidify the company’s position as a leader in the manufacturing and industrial sectors.